Increased tech-driven Commerce division revenue by 300% YoY through succinct go-to-market positioning and demand generation

Leads cross-functional collaboration between Sales, Marketing, Client Success, Demand Generation, and Leadership to generate revenue growth

Conducts thorough market research, including competitor analysis and customer feedback collection, to identify key market trends and opportunities

Crafts product messaging to both align with customer challenges and brand positioning

Drives customer acquisition through highly curated messaging and positioning that resonates in the market with target audiences

Launched a five-member creative strategy team, developing a playbook of data-backed and industry-informed best practices

Managed a book of over 15 clients during my tenure, creating monthly strategic roadmaps for client creative in collaboration with design and copywriting teams

Led the creation of Meta, Snapchat, and TikTok agency playbooks to deliver thumb-stopping statics, GIFs, and videos

Analyzed performance data from paid social and display channels to deliver actionable insights for brand growth

Constructed comprehensive A/B testing plans based on full-funnel brand performance metrics

Collaborated across Paid Media managers, Executive Leadership, and Sales to align with client growth goals

Provided clients with data-backed recommendations to better optimize their paid media strategies for incremental sales

Managed and grew a book of clients totaling over $500k in monthly recurring revenue

Acted as editor and producer for all demand generation campaigns targeted at ideal client profiles including both organic and paid social channels

Created photographic and video assets in collaboration with outreach team to recruit students through program website and promotional material

Marketed program through Meta social media channels and crafted campaign narratives to align with program benefits