Paid Social
After it acquired Ampush, a social media and creative digital agency, Tinuiti needed new messaging and positioning to update its legacy Paid Social division.
Leading the acquisition from the Product Marketing team, I met with executives from Ampush to get intimately acquainted with their value proposition: crafting pre- and post-click experiences that drive conversions via paid social channels.
From there, I incorporated their positioning into Tinuiti’s messaging of rapid brand growth through data-backed insights. This resulted in an updated webpage for our Paid Social solutions.
+18%
win rate YoY
Click image to visit page
Along with the webpage relaunch, I used our new messaging to equip outreach teams with an expanded sales sheet and sales deck to capture the breadth of our Paid Social solutions. The challenge was to include Ampush’s positioning as a D2C conversion driver while preserving Tinuiti’s identity as a brand activation expert.
+68%
revenue YoY
The acquisition and subsequent marketing campaign were a success, pushing Tinuiti’s Paid Social division to new levels of growth with an increase in both win rate and revenue YoY.